Double Up Food Bucks
Double Up Food Bucks is here in Monterey County.

According to our recent Community Health Needs Assessment, food insecurity is more common here in Monterey County than other places in the U.S. For families experiencing food insecurity, this often means they have run out of food at some point in the past year or have worried about not having enough to eat.
This work is supported in part by funding from the California Department of Food and Agriculture and the USDA’s National Institute for Food and Agriculture.
Note: For a limited time, the discount is increased to 75% (from 50%), up to $20 per day.
How Double Up Food Bucks works:
- Be enrolled in CalFresh (SNAP).
- Shop at a participating grocery store.
- In the produce section, look for the Double Up Food Bucks logo — everything marked with the logo qualifies for a discount because it is California-grown.
- Pay with your CalFresh EBT card and get an automatic discount of up to $20 per day.

Example: Buy $25 of California-grown produce, only pay $6.25. The savings will show on your receipt under the California produce department.
Participating grocery stores in Monterey County
SALINAS
- La Princesa Market – 614 Williams Road, Salinas
- El Rey Fresh Produce – 201 E. Alisal Street, Salinas
- La Princesa Market – 516 E. Alisal Street, Salinas
- Princesa Market – 950 N. Sanborn Road, Salinas
GREENFIELD
- La Princesa Market – 401 El Camino Real, Greenfield
KING CITY
- La Princesa Market – 620 Broadway Street, King City
- El Pueblo Market – 315 Broadway Street, King City
Do I need to have funds on my EBT card?
Yes. You must have available funds on your EBT card in order to receive the discount.
How do I know what items qualify for the discount?
Look for the Double Up Food Bucks logo on produce signage next to pricing.
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Do I need to be enrolled in CalFresh/SNAP?
Yes. You need to be enrolled in CalFresh and have an active EBT card with available funds.
How do I enroll into CalFresh?
Visit www.benefitscal.com to review eligibility requirements and complete an application.
Community Health Needs Assessment:
Additional Food Resources in Monterey County:
If you are in need of emergency food assistance or want more resources – call 2-1-1 or text your zip code to 898-211 for information via text message. 2-1-1 is available 24 hours a day, 7 days a week AND is free, confidential, and available in multiple languages.