Seasoned executives join Montage Health leadership
Two experienced executives are joining the Montage Health leadership team, each with a commitment to ensuring the future of exceptional, locally based, sustainable care for residents of Monterey County.
Alicia Maitland will become the chief financial officer of Montage Health in December and Bob Bush is the new chief executive officer of Aspire Health, a community-rooted collaboration between Montage Health and Salinas Valley Health.
Alicia and Bob bring a wealth of experience and a community-centered approach to leadership that really resonates with who we are at Montage Health.
They are thoughtful, strategic, and know how to bring people together — which is exactly what we need as we continue to tackle the challenges of healthcare while staying focused on what matters most: caring for our community.
— Mike McDermott, MD, president and CEO of Montage Health
As CFO, Maitland will lead the financial operations that help secure the long-term financial health of the nonprofit system that has served the community for 90 years. She most recently was senior vice president of finance at Froedtert ThedaCare in Wisconsin, where she led financial operations and supported the organization’s academic health network. Prior to that, she was chief financial officer at Munson Healthcare, a multi-hospital system in Michigan, where she championed transparency and community engagement. She is a certified public accountant and holds a bachelor’s degree in accounting from Boston College.
“I look forward to partnering with our clinical and operational teams to ensure we are financially positioned to continue to deliver the very best healthcare for the Monterey County community,” Maitland says. “On a personal note, being closer to my family out west and settling in the beautiful Monterey area made this decision even more meaningful.”
Bob Bush joined Aspire Health November 20, with more than 25 years of experience in the insurance industry. As CEO, he oversees Aspire Health's core businesses in insurance — including a Medicare Advantage plan — as well as health and wellness programs and healthcare administrative services.
Bush most recently served as president and CEO of CommunityCare Managed Healthcare Plans of Oklahoma, a health plan with 116,000 members. Before that, he held key roles at Strongwood Insurance Holdings Corp. and its subsidiary, Sequoia Insurance, where he lived and worked in Monterey County.
His return to the Central Coast marks a meaningful homecoming for his family, he says.
"Aspire Health has a bold vision for what healthcare should be — preventive, deeply connected to the community it serves, and built around improving lives,” Bush says. “I’m honored to join this mission-driven organization and excited to improve the lives of our members by building upon a system that always puts people first and provides care locally.”
